Merrell Debuts First and Free Barefoot Running Training and Education Application

From Merrell Barefoot:

ROCKFORD, Mich. (March 1, 2011) – Continuing to focus on the importance of proper running form and technique with its launch of its barefoot shoes, Merrell introduces the first-ever barefoot running training and education application for the iPhone.

The free and fun application takes enthusiasts on a forty day adventure into the world of barefoot form.  From posture tips, body alignment and barefoot walking, the ultimate challenge for barefoot newbies will end with a 1.5 mile barefoot run.  Barefoot enthusiasts are invited to download the free application and start the barefoot challenge at itunes.apple.com.  This app dovetails with Merrell’s Bareform Training Technique that incorporates proper running form, body strengthening and a flexibility regime for top condition training.  For further information on technique, training and form of barefoot adventure visit Merrell’s comprehensive barefoot education site at www.merrell.com/barefoot.

“Our forty day training and education app is built to help those that want to start barefoot running and adventure in a safe, fun and easy way,”  said Craig Throne, vice president of global marketing at Merrell.  “An added bonus is iTunes mixes that allow people to literally run to the beat of their own feet by matching foot landing with a 180 beat per minute cadence of natural form running.  We hope all of the educational and training tools we build will emphasize the fun of barefoot adventure and getting outside for people of all athletic abilities.”

Merrell® is a brand within the Outdoor Group, a division of Wolverine World Wide, Inc.  Merrell believes in encouraging everyone to get outside, be active and have fun, and is the largest outdoor brand partner of the National Park Foundation.

3 Responses to “Merrell Debuts First and Free Barefoot Running Training and Education Application”

  1. 2011-03-03 at 6:04 AM

    Genious idea to introduce more people into the world of barefoot running…

  2. 2011-03-03 at 6:22 AM

    Dhenz, as an employee and a sales associate of Merrell, I couldn’t have said better than what you posted here. Early in February when we received our first shipment, I was wondering if the idea of the minimalist shoes would take off. However, in the last two weeks, things are picking up here. This coming Friday, I’ll be getting my first pair (True Glove) and will slowly work these into my training. Because of the upcoming Oakland Marathon (March 27), I won’t be running with them exclusively until after the marathon is over.

    Hopefully, I would like to see a number of the runners in the Phils wearing them but it will take time.

    • 2011-03-03 at 2:39 PM

      Hi Wayne,

      I too was surprised that Merrell has minimalist shoes. Lately, minimalist shoes have entered the Philippine market and more runners (like myself) have gone to appreciate what it’s all about so I’d say their entry into the local scene is good, and I hope to test one of these soon 🙂

      Good luck with your marathon!

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