Heroes for Children Run 2015

Movie and television personality Anne Curtis is organizing a fun run dubbed Heroes for Children Run for the benefit of UNICEF Philippines.  Here are the event particulars:


Heroes for Children Run 2015
October 25, 2015
SM Mall of Asia Complex

Category In-Store Registration Fee Online Registration Fee* Gun Start
21K ₱950 ₱1,240 TBA
10K ₱750 ₱1,035 TBA
5K ₱650 ₱930 TBA
500m ₱100 ₱350 TBA

* Total fee; the breakdown is as follows:

  • Web Admin Fee: ₱75
  • Delivery Fee: ₱150
  • Payment Gateway Fee:
    • 21K: ₱65
    • 10K: ₱60
    • 5K: ₱55
    • 500m: ₱25

You may register online via takbo.ph/heroesforchildren until October 11, 2015 or at the following Chris Sports branches from September 23, 2015 to October 21, 2015:

  • SM Mall of Asia
  • SM North EDSA
  • Glorietta
  • SM Megamall
  • SM BF Homes
  • Market! Market!


  • Registration except for 500m is inclusive of an event singlet, race bib, loot bag, and RFID timing chip
  • 500m has two categories open to children 7 years old and below and 8-12 years old
  • For those who register online, the delivery of kits will take place two weeks upon registration
  • Finisher’s shirt and medal for those completing the 21K

Event singlet

Singlet Size Width (inches) Length (inches)
XS 16½ 24
S 17½ 25
M 18½ 26
L 19½ 27
XL 20½ 28
XXL 21½ 29

21K Finisher’s Shirt


Finisher’s Medals

— Press Release —

UNICEF’s Celebrity Advocate Anne Curtis to Run for Children

17 September 2015–UNICEF Celebrity Advocate for Children Anne Curtis launches the ‘Heroes for Children Run’ for the benefit of children most in need, especially in their first 1,000 days of life.

The run, slated for 25 October 2015 Sunday, at the SM Mall of Asia grounds, is the first major fundraising initiative by Anne Curtis since UNICEF appointed her as Celebrity Advocate last March.  “I am very much invested in health and fitness.  I thought a benefit run that demonstrates health and wellness is a great way to raise resources to support children to have the best start in life! Proceeds from the run will help fund UNICEF’s ‘1,000 Days of Life’ campaign,” said Curtis.

UNICEF and partners launched the ‘1,000 Days’ campaign through a series of legislative advocacy forums with the House of Representatives and the Senate last July.  The central theme is, ‘Ensuring the Right Start to Life through Optimal Maternal and Child Nutrition: Building a Stronger Nation’.

“In the Philippines, at least 3.4 million Filipino children are stunted.  Undernutrition accounts for over half of the 95 daily under-five child deaths.  The ‘1,000 Days’ campaign will focus on much needed health and nutrition support in the critical first thousand days of the life of a child: from conception through pregnancy, to childbirth, and through to the child’s second year and beyond,” said UNICEF Country Representative Lotta Sylwander.

“UNICEF greatly appreciates Anne’s initiative to raise funds to support the critical needs of young children’s health and well-being.  She is personally leading this event and has mobilised her own networks and resources to make it happen.” Added Sylwander, “I accompanied Anne on her first field visit with us.  She is committed not only to learn, but also to contribute in changing the lives of the Filipino children for the better.  Her popularity and large fan base is an asset in drawing due attention to the needs of Filipino children.”

The run will feature a 500-meter dash for kids (age 12 and below); 5K, 10K, and 21K.

Online registration for the Heroes for Children Run is open at takbo.ph/heroesforchildren until 11 October 2015.  In-store registration will run from 23 September to 21 October 2015 at the following Chris Sports outlets: SM Mall of Asia, SM Megamall, SM City North Edsa, SM City BF Paranaque, Glorietta, and Market! Market!


* * *

For more information about this event, call the UNICEF hotline at +63 2 758 1000 (Mondays to Fridays from 9:00AM to 6:00PM) or visit www.unicef.ph.

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