29
May
17

Take on the City with adidas PureBOOST DPR

adidas is introducing their latest innovation to the BOOST technology with the PureBOOST DPR, a shoe which takes runners closer to the streets, literally, with its 8mm heel-to-toe offset.  Here are more details:

adidas PureBOOST DPR

— Press Release —

Take on the City with adidas PureBOOST DPR, Engineered to Deliver a Raw, Real and Adaptive Street Running Experience

adidas reveals its latest addition to the PureBOOST franchise that launched earlier this year, the new PureBOOST DPR—an innovation engineered to take runners closer to the city streets.  Made for runners whose unafraid attitude makes no urban environment unconquerable, the new agile and adaptive design features the latest application of adidas’ industry leading Boost technology, with a new 8mm heel-to-toe offset.  Creating a natural Boost platform that stores and unleashes energy more effectively every time it hits the ground, the shoe enables runners to truly ‘feel’ the streets.

 

When developing PureBOOST DPR, adidas looked at the needs of the urban runner and designed a shoe that is as dynamic and adaptable as they are.  PureBOOST DPR was created to support runners in dodging traffic, racing street lights and weaving through pedestrians, working with the unpredictable surroundings and harnessing its energy.

 

Stephan Schneider, product manager, adidas Global Running said: “All over the world, runners are exploring cities and expressing their own creativity in the routes they choose and the challenges they take on.  We wanted to build something purely designed for this type of runner, and loved the idea of creating a more adaptive running experience.  This led us to design an 8mm heel-to-offset, that when paired with signature Boost technology allows the feet to sit lower, deeper, and much closer to the streets.”

 

The shoe’s key features include:

  • One-piece engineered circular knit upper
    Aramis-tested for a seamless and adaptive fit, wrapping the foot from the inside of the midfoot around to the outside. Providing comfort no matter the route or obstacle.
  • Heel fit counter system
    Designed to enhance the support of the foot and the Achilles, allowing the foot to move effortlessly with the shoe.
  • Wider forefoot
    Providing a more stable platform that tailors itself in the pivotal moments of transition when running over varied urban surfaces and around corners.
  • Stretchweb outsole
    Enabling a smoother and more flexible ride, working in harmony with Boost to unleash a runner’s full potential.
  • BOOST
    Ultra-responsive comfort and cushioning that stores and returns energy every time the foot hits the ground.

* * *

The adidas PureBOOST DPR retails for ₱7,495 at shop.adidas.com.ph/running, Commonwealth, and Sole Academy.  Follow the conversation at @adidasrunning on Instagram, Twitter, and Facebook using #PureBOOST.


0 Responses to “Take on the City with adidas PureBOOST DPR”



  1. Leave a Comment

 ✍  I’d love to hear from you!  Share your feedback:

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Follow runningpinoy on WordPress.com

🌏 Visits

  • 1,069,350 and counting!
Flag Counter
Thank you for visiting!
🇵🇭
The MIRACLE isn’t that I finished.  The miracle is that I had the COURAGE to START
– John “The Penguin Runner” Bingham
Try Audible and Get Two Free Audiobooks Shop Amazon - Give the Gift of Amazon Prime Amazon Prime - Give the Gift of Prime

%d bloggers like this: