Posts Tagged ‘Sports

28
Sep
13

On Sale: Toby’s and Move

Toby’s Sports is offering special deals in celebration of their 35th anniversary, and Move Fitness Lifestyle Store is offering discounts on treadmills, ellipticals, stationery bikes and fitness accessories.

Continue reading ‘On Sale: Toby’s and Move’

23
Sep
13

It Starts Here: Toby’s Celebrates 35 Years

Did you know that one of the country’s leading sports retailer, Toby’s, started as a toy store?  I didn’t either and just found out during the their 35th anniversary celebration held last September 18, 2013 at the SMX Convention Center, SM Aura Premier.  The event looked back to where Toby’s started, its 35-year journey, and introduced the campaign “It Starts Here.”  Here are some snapshots from the event:

James Yap: Ten-time PBA All-Star and two-time PBA MVP is one of the new endorsers of Toby’s

Continue reading ‘It Starts Here: Toby’s Celebrates 35 Years’

15
Jun
13

Enervon Activ powers fitness experts and students of the 2013 PHASES Conference

Unilab Active Health invited yours truly to bear witness to the Philippine Association for Sport and Exercise Sciences (PHASES) Conference, held at the University of Santo Tomas Medicine Cinematorium last May 23-25, 2013.  I was only able to attend the final session, but here’s the rundown of this event:

Enervon Activ Ambassador Coach Rio Dela Cruz imparts proper warm-up drills for running

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02
Mar
12

Riovana’s Sole Healing: A Complete Story.

Complete.

The best word to describe Riovana’s Sole Healing: the revolutionary recovery center for athletes and sports enthusiasts alike.  This hub boasts of having state-of-the-art physical therapy equipment and top-notch medical and sports practitioners as part of its core team.  The whole team ensures their customers a heightened experience, one which will help them transcend from the troubles brought about by their sports activities, to bringing out their best through conditioning and post-sports treatment.

Dr. Gar Eufemio (left) with Coach Jim Saret (right)

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23
May
11

TV5 to Launch AKTV Sports Block with the AKTV Run

Finally, another major local TV network took notice of sports, or the insufficiency thereof, in the country and decided to promote active lifestyle. I’m referring to TV5’s latest primetime sports block, AKTV (read “active”).

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13
May
10

Experience the World through Sports: Sports Tourism

Given a chance, who wouldn’t want to travel?  But travelling for sports?  That’s a different story altogether.

We typically travel either for business or leisure, and if it’s the latter we usually have relaxation in mind.  And relaxation doesn’t usually involve moving too much!

Sports Tourism is a niche of the travel industry with sports at its core—either through spectating or participation.  You need not go abroad to watch the World Cup or Olympics, or be an athlete yourself to be called a sports tourist—you already are when you went out of town for that basketball game!  Indeed spectating is the most relaxed form of sports tourism, but why stay behind the scenes when you can be part of the action?

A year ago I went to Singapore for some hard labor—not for employment as typically expected with most Pinoys—I went to run a marathon!  Even Singaporeans that I met were surprised that I visited their country for four days just to run.  I was a perfect example of a sports tourist!

The Philippines has much more to offer than Singapore as far as tourism is concerned.  The latter despite being one of the smallest countries in the world it is frequented annually by a lot of visitors.  It is so small in fact that you can practically cover the entire island in less than a day!  So what keeps tourists coming back to Singapore?  Sports!  Aside from world class marathons, the country is also popular for its F1 races and now they even host a 70.3 Ironman race.  Imagine all the income these tourists bring to their economy annually?

The Philippines may not have as developed tourism infrastructure as other countries but as far as sports tourism is concerned we’ve got so much to offer.  Recently our surfing spots are becoming world famous and also a similarly world-class 70.3 Ironman race reached our shores. Even our local running scene attracts some foreign elite athletes.  It may not be as much as with other countries but it’s a good start.  Mainly fuelled by locals, Philippine sports tourism needs all the support it can get, but what’s in it for you?

With sports tourism you get to view a place in an unusual perspective—like watching a movie behind the scenes.  But don’t be contented with “viewing,” participate! Participation in sports allows you to “experience” the place—and you don’t need to be an elite athlete to enjoy it.  We can say that sports tourists don’t just “visit” the place, they “experience” it!  And the Philippine advantage is that you have a lot to choose from for every budget!

For starters you can try “jogging” along baywalk (or a nearby park).  Once you get started everything becomes easier, and before you knew it you’d be taking that six hour bus ride or that next flight out just to participate with your favorite sports!

I was once just like every yuppie out there stuck between the walls of the office cube during office hours but through sports I was set free!  Little did I know that aside from being good for health, through sports I’d be able to experience the world in a unique way!  Don’t just take my word for it; experience it for your own.  Stop thinking and start doing.  Are you ready to make your own experiences?

Note: This article was originally intended for print.




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