ABS-CBN Foundation in its sustaining effort for Kapit Bisig Para sa Ilog Pasig launched the MALINAW Advocacy on April 15, 2010.
As a clear call-to-action to inspire Filipinos from all walks of life, the MALINAW advocacy aims to bring back the glory of Pasig River and mobilizes the whole populace into action. It’s a yearning we’ve all clamored for—a Pasig River that is clean and sustainable for present and future generations.
As a milestone to this advocacy, the 10.10.10. RUN FOR PASIG RIVER aims to raise awareness and funds for the river. Among ABS-CBN Foundation’s initiatives to restore the Pasig River, the 10.10.10 Run for the Pasig River is more than a run, it’s a social movement.
The 10.10.10 Run for Pasig River is targeting 101,010 runners from different sectors—the largest run ever conceptualized and to be actualized in the world—including government offices, schools, business corporations, and many more that will give their support and join the rally for the Pasig.
Surely, the Filipinos, yet again, may turn the heads of the Guinness Book of World Records.
It will consist of four major starting points—SM Mall of Asia (3K), CCP Complex (5K), and Makati (10K), all converging to one finish line at the SM Mall of Asia where a grand celebration will also be held after to cap-off this epic movement!
Everyone is invited to save the Pasig River and prove, once again, that the Filipino can stand, or in this case run together for one good cause.
On 10.10.10, save the date! Save the river.
Run for Pasig River
When: October 10, 2010
Where: Various starting points depending on event
- 3K: SM Mall of Asia
- 5K: CCP Complex
- 10K: Makati
All events converge at the SM Mall of Asia
Here are the race routes for 10K, 5K, and 3K:
For more information about this event visit 101010runforpasigriver.com.
See Also: 10.10.10 Run Makes History